Green River Spirits, headquartered in North Charleston, SC, contacted WRIGHT Creative Branding to explore the brand development for their client Bradshaw Kentucky Bourbon.
Terry Bradshaw, a 4X Super Bowl Champion, was the legendary Hall of Fame quarterback for the juggernaut Pittsburgh Steelers. He played for 14 years, starting in 1970 as the #1 overall pick in the NFL Draft that season. Taking cues from Terry’s favorite bourbon (prior to his own brand), the team at WRIGHT delivered on a classic design that nodded to his 4X Super Bowl Champion career. Yet, creating an aesthetic that will stand the test of time on the shelf next to other high end bourbon brands.

Client: Green River Spirits
Location: Kentucky , USA

*Project created as Senior Designer for WRIGHT Labels.